
Southeast Wisconsin · Established 2010
Power planned into every detail.
Custom residential electrical systems designed alongside the build, installed with precision, and finished to belong in the home.
About us
Local roots.
Built to last.
Since 2010, Greatland Electric has partnered with builders and homeowners across Southeast Wisconsin to deliver safe, precise residential electrical work.
Owner-led · Northern Ozaukee CountyExpertise · Approach
Electrical systems for homes that ask more.
Greatland works directly with builders from early design through execution and detailed finish, delivering safe, efficient systems for new homes, remodels, and upgrades across Southeast Wisconsin.

Five-star Google reviews
The work speaks.
Customers confirm it.
92 Google reviews
“Ed and the team worked with our architect, lighting consultant, and builder to get the details right. Each time, the service has been prompt, efficient, and delivered with a high degree of quality.”
“It's in the details. When you look at each outlet and the fasteners are oriented at 12 and 6 o'clock, you know they are paying attention to the little things.”
“The quote from Ed was the most detailed and the most understanding. I was brought along the decision-making process so there were no surprises.”
“Ed and his team were client-focused, trustworthy, and highly experienced. They stayed within our budget, and the home was finished on time.”
“They communicated effectively, collaborated seamlessly with other subcontractors, and consistently exceeded our expectations.”
“Ed has done all the walk-throughs with us and is super transparent on pricing and what our options are. We could not have asked for a better experience.”
Selected work
Power, lighting, and detail—in place.
A look at recent Greatland Electric work across custom homes, specialty spaces, and builder-led residential construction.

Since 2010 Southeast Wisconsin
Company
A builder’s electrical partner.
Led by owner Edward Alexander, Greatland Electric has built its reputation on long-term partnerships with home builders and contractors throughout Southeast Wisconsin.
The team brings highly trained electricians, current industry knowledge, and careful execution to custom homes, luxury estates, multi-home subdivisions, and residential upgrades. Every project is approached with the same priorities: safety, accuracy, craftsmanship, and reliable delivery.
Common questions
Good work starts with clear answers.
A few things builders and homeowners often want to know before the first project conversation.
What kinds of projects does Greatland Electric specialize in?
Greatland focuses on custom homes, luxury estates, builder-led residential developments, remodels, service upgrades, lighting, smart-home systems, and EV charging projects.
When should we bring Greatland into a new construction project?
As early as possible. Early coordination with the builder and design team gives the electrical plan room to support the architecture, lighting, technology, and future power needs cleanly.
What areas do you serve?
Greatland Electric works throughout Southeast Wisconsin from its home base in Northern Ozaukee County. Share your project location through the form below and the team can confirm availability.
Can you handle lighting, panels, EV chargers, and smart-home systems?
Yes. Greatland plans and installs complete residential electrical systems, including modern lighting, panel replacements and capacity upgrades, EV chargers, and integrated smart-home electrical work.
How do we start a conversation?
Use the project form below or call Greatland directly. A few early details about the scope, location, timing, and builder are enough to begin.
Plan a project
Bring Greatland in early.
Planning a custom home, residential development, remodel, or electrical upgrade? Share the first details and start the conversation. Have blueprints ready? Email your plans so the team can review your project.
- Direct project conversation
- Builder-led planning
- Clear next steps
- Code-first installation